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GROWTH
INSIGHTS
Growth Insights is a Resourceful Blog for anyone who is considering starting a new business, building a new website, or simply looking to grow their knowledge of digital marketing.
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Make Your Website AI-Friendly- Or Not, and Lose Incredibly Valuable Website Traffic.
Make Your Website AI-Friendly- Or Not, and Lose Incredibly Valuable Website Traffic: I recently had a conversation with a new client that completely changed how I think about digital marketing and SEO when building websites hence forth. When I asked how they found my website design services, their response blew me away:
"My assistant searched by entering our example websites into ChatGPT, asking it to recommend Wix designers with a similar style. Your name came up in that

Ally Penrose
Aug 215 min read


Essential Web Tools for Small Businesses and Non-Profits
As a website designer and WIX expert with 15 years of experience in digital marketing, I've tested countless tools and platforms. Through trial, error, and real-world client work, I've refined my toolkit to these nine essential tools that consistently deliver results. Whether you're just starting out or looking to optimize your workflow, these tools have proven invaluable in my daily operations. Think AI Content Creation, Image Generation and More.

Ally Penrose
Aug 68 min read


Why Your Website Is Failing to Connect & How to Make It Perform Better (... And How I Learned This the Hard Way)
I've had the privilege of working with hundreds of businesses over the years, from some pretty scrappy startups to well-established brands looking to reconnect with their roots. Time and again, I've witnessed the same pattern: companies that embrace authenticity in their digital presence don't just survive- they flourish. But here's the catch- authenticity can't be faked, and it certainly can't be an afterthought.... Learn How to Make Your Website Perform Better...

Ally Penrose
Aug 46 min read
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