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GROWTH
INSIGHTS
Growth Insights is a Resourceful Blog for anyone who is considering starting a new business, building a new website, or simply looking to grow their knowledge of digital marketing.
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A New Chapter: Earning My Wix Studio League Expert Web Designer Certification
When I first received the invitation to attend the Wix Studio Tour over two years ago, I honestly had no idea how transformative of a journey it would become. Today, I'm humbled to share that I've officially earned my Wix Studio Web Designer Certification and have been welcomed into the exclusive Wix Studio League... What does this really mean?

Ally Penrose
Sep 104 min read


Make Your Website AI-Friendly- Or Not, and Lose Incredibly Valuable Website Traffic.
Make Your Website AI-Friendly- Or Not, and Lose Incredibly Valuable Website Traffic: I recently had a conversation with a new client that completely changed how I think about digital marketing and SEO when building websites hence forth. When I asked how they found my website design services, their response blew me away:
"My assistant searched by entering our example websites into ChatGPT, asking it to recommend Wix designers with a similar style. Your name came up in that

Ally Penrose
Aug 215 min read


Essential Web Tools for Small Businesses and Non-Profits
As a website designer and WIX expert with 15 years of experience in digital marketing, I've tested countless tools and platforms. Through trial, error, and real-world client work, I've refined my toolkit to these nine essential tools that consistently deliver results. Whether you're just starting out or looking to optimize your workflow, these tools have proven invaluable in my daily operations. Think AI Content Creation, Image Generation and More.

Ally Penrose
Aug 68 min read


Why Your Website Is Failing to Connect & How to Make It Perform Better (... And How I Learned This the Hard Way)
I've had the privilege of working with hundreds of businesses over the years, from some pretty scrappy startups to well-established brands looking to reconnect with their roots. Time and again, I've witnessed the same pattern: companies that embrace authenticity in their digital presence don't just survive- they flourish. But here's the catch- authenticity can't be faked, and it certainly can't be an afterthought.... Learn How to Make Your Website Perform Better...

Ally Penrose
Aug 46 min read


The Importance of an FAQ Page for Your Business
Your FAQ page works while you sleep, answers questions while you're busy, and builds trust while you're focused on other aspects of your business. It's one of the highest-impact, lowest-cost improvements you can make to your website...

Ally Penrose
Jun 175 min read


A Proven Way to Double Your Website Traffic (Without Expensive Google Ads)
Does this sound familiar: Your site has a solid foundation and great content about your services, but there's one powerful marketing tool you're not leveraging yet - one that's bringing remarkable results for my other clients. The Missing Piece: Consistent Blog Content.

Ally Penrose
Jun 53 min read


Understanding Search Engine Optimization (SEO) for Your Small Business Website
The truth is that SEO is not your job, BUT understanding the basics of SEO as a business owner IS. Over the last 10 years I have watched clients who've embraced BASIC SEO. Their business grows, their website stats soar and so does their understanding of their digital audience. Just understanding the essentials of SEO is truly a win-win because you'll find yourself applying the knowledge in other aspects of your business/marketing.
Ally Penrose
Apr 1512 min read


10 Free/Cheap Tools to Launch Your Small Business Brand & Website
10 Essential Free/Cheap Tools to Launch Your Small Business Brand & Website... As a web designer and branding expert who's helped countless

Ally Penrose
Mar 25 min read


Building Your Own Website: Tips for DIY Website Designers
In my 15 years of building websites for small business owners, I have found that I like to ask them, what is your first step if I weren't...

Ally Penrose
Jun 8, 20233 min read


How Much Do Google Ads Cost in 2025?
If you've ever done a Google Search, I'm sure you've noticed that the results at the top say "Ad" next to the result.

Ally Penrose
Mar 25, 20195 min read
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