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  • Writer's pictureAlly Penrose

What IS Organic SEO: A Beginners Guide

Updated: Dec 6, 2023

In the vast landscape of the internet, getting your website noticed can feel like finding a needle in a haystack. That's where the magic of Organic SEO comes in...


Blog posts with genuine, keyword-rich content are SEO "Gold"
Blog posts with genuine, keyword-rich content are SEO "Gold."

Imagine it as the friendly tour guide that helps search engines like Google connect people with the information they're seeking. In this blog post, we'll break down the concept of Organic SEO using simple analogies and references, making it easy for even the non-tech-savvy to grasp.

  1. The Internet is a Gigantic Library: Think of the internet as an enormous library filled with countless books (websites). Now, imagine you're a librarian (search engine) responsible for helping people find the right books. Organic SEO is like organizing these books on the shelves in a way that makes it easy for visitors (search engine users) to locate what they're looking for.

  2. Keywords: The Index of Your Library: Every book has a title and keywords that describe its content. Similarly, web pages use keywords to tell search engines what topics they cover. It's like having an index in your library that helps visitors quickly identify which books are relevant to their interests. For example, if your website is about "healthy recipes," using keywords like "nutritious meals" and "cooking tips" helps search engines understand and categorize your content.

  3. Quality Content: Engaging Storytelling: Imagine your website's content as the stories within the books. Search engines appreciate well-written, engaging, and informative content that answers the questions visitors may have. The better your storytelling (content), the more likely search engines will recommend your "book" to readers.

  4. Backlinks: Recommendations from Friends: In the real world, if a friend recommends a book, you're more likely to trust and read it. In the online realm, backlinks are like recommendations. When other reputable websites link to yours, search engines see it as a vote of confidence, boosting your site's credibility and authority.

  5. User Experience: Navigating the Library: Consider the ease with which visitors can navigate your library. A well-organized, user-friendly library encourages people to spend more time exploring. Similarly, a website with a clean design, easy navigation, and quick loading times improves the user experience, making it more likely that visitors will stick around.

  6. Mobile Optimization: Reading on the Go: In today's world, people read books on various devices, from traditional paperbacks to e-readers and smartphones. Similarly, ensuring your website looks good and functions well on different devices (mobile optimization) is crucial for attracting and retaining online readers.


Full transparency: I am by no means an SEO expert. There are depths to the subject but I have a basic level of knowledge, so I hope that sharing it with you was worth the read... By visualizing the internet as a library, your website as a book, and SEO as the librarian's organizational skills, you can demystify the world of online visibility. Focus on quality content, and embrace the principles of Organic SEO to ensure your website stands out in the vast online library. Have questions? Need help with written content for your website or blog? Email me at ally@designerweb.studio - Happy optimizing!





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